Once upon a time…

Explore The World Of Imagiro
by Mr Brainwash

Origami has been an art form that has nearly defined beauty for centuries on end. The elegant matter of creating something magical with material as simple as paper is so unique that it brings together all ages and cultures. When Mr Brainwash was a child, he turned to origami as another unique way to express himself. He wanted to reignite that same feeling he had for origami the first time he ever created it. That is when he discovered that there is no better way to capture that feeling than to make origami timeless.

Mr Brainwash then began working on “Imagiro,” a form of origami made of metal to give the memories and creations a stable place in the world. Since origami is made out of paper, the risk of longevity plays a huge factor. It can be destroyed at any moment. Mr Brainwash has found a way to make a delicate form of art last forever. He has made something as small as paper a giant creation in our world. With Imagiro, it is proven that you can do anything and make your dreams a reality. With nine unique sculptures of Imagiro on Rodeo Drive, we are shown that even the delicate nature of origami can be captured in time.

IMAGIRO AT HUDSON YARDS

Artist: Mr Brainwash
Installation: Imagiro
Location: Hudson Yards, Manhattan, New York City
Dates: Fall 2026
Medium: Painted steel sculpture
Works: Large-scale origami-inspired sculptures
Access: Open to the public

FROM RODEO DRIVE TO NEW YORK CITY

Imagiro was never meant to live behind closed doors.

It was created to be discovered unexpectedly, in the middle of everyday life. To turn a familiar street into something a little less familiar. To catch someone’s eye as they walk by, make a child pull at a parent’s hand, or give someone rushing through their day a reason to stop for just a moment.

That journey began on Rodeo Drive in Beverly Hills, where Mr Brainwash’s colorful sculptures appeared among one of the most recognizable streets in the world. Surrounded by fashion, architecture and the movement of the city, Imagiro brought something unexpected to the landscape: a sense of play.

Now, the story continues in New York.

At Hudson Yards, Imagiro enters a completely different world. The California sunshine gives way to the unmistakable energy of Manhattan. The backdrop changes, the people change, the rhythm changes, but the idea remains the same.

Art belongs to everyone.

For Mr Brainwash, bringing art into public spaces has always been about removing the distance between the artwork and the person experiencing it. There is no ticket to buy. No gallery door to walk through. No need to understand art before you are allowed to feel something from it.

You simply come across it.

Maybe it makes you smile. Maybe it makes you curious. Maybe it reminds you of something you had forgotten. Or maybe, for a few seconds, it simply makes the world around you feel a little different.

From Rodeo Drive to Hudson Yards, Imagiro carries that spirit with it.